Extra Melty Upgrade Kifurushi cha Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2024
Extra Melty Upgrade Kifurushi cha Mint
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Kifurushi cha Mint
Timu ya kubuni ilijiandaa kwa msingi wa wazo la theluji inayoyeyuka, ikisimbisha sifa za bidhaa za kuondoa msongo wa mawazo. Iliombwa kuhifadhi vipengele vya chapa vinavyojulikana kama vile nembo ya EXTRA na swoosh, hivyo timu ya kubuni iliendeleza kimuonekano swoosh kuwa njia ya kuteleza theluji ili kujenga mandhari ambayo mhusika wa katuni anaweza kufurahia, ikiakisi dhamira hiyo. Inaonekana wazi kwamba tunda lilichukua jukumu zaidi ya kidokezo cha ladha, bali bodi ya theluji yenye uhai, ambayo ilikamilisha usimulizi. Nia ni kwamba kipindi cha kuonja mint kinaleta uzoefu unaofanana na kuteleza theluji kinywani na pia akilini mwa watumiaji.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Extra Melty Upgrade Kifurushi cha Mint ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Extra Melty Upgrade Kifurushi cha Mint inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Extra Melty Upgrade Kifurushi cha Mint hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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