Hwg Campus Lu Mfumo wa Uelekeo by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2025
Hwg Campus Lu Mfumo wa Uelekeo
Client: Teamgeissert
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #162366The Design
About Hwg Campus Lu Mfumo wa Uelekeo
Lengo lilikuwa kuunda mfumo wenye utambulisho na ubuni wake maalum. Kwa hivyo, mfumo wa alama na taarifa una lugha wazi ya muundo na unachukua vipengele vya usanifu wa jengo jipya. Dhana ya rangi inarahisisha uelekeo. Inawakaribisha na kuwajulisha wanafunzi nje (maegezo ya magari, kampasi), inawaongoza kwenye maingilio na ndani ya majengo hadi idara na vituo wanavyovitaka. Kipaumbele ni uwazi wa kusoma, upatikanaji na utambulisho. Suluhisho lililoundwa halifuati mitindo ya muda mfupi, bali ni la kudumu katika muundo na vifaa vyake.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Hwg Campus Lu Mfumo wa Uelekeo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hwg Campus Lu Mfumo wa Uelekeo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hwg Campus Lu Mfumo wa Uelekeo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
- Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
- Design Challenge
- Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
- Research
- A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
- Inspiration
- The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
- Project Duration
- The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany. - Operation Flow
- The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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