Flora Lebo ya Chupa ya Gin by Ian Wallace

Flora Lebo ya Chupa ya Gin by Ian Wallace is a highly esteemed winner of the very prestigious 2025 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

DhahabuUfungashaji· 2025

Flora Lebo ya Chupa ya Gin

by Ian Wallace

Client: Flora

Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Flora Lebo ya Chupa ya Gin

Flora ni muundo wa lebo kwa ajili ya gin iliyowekwa kwenye chupa inayozalishwa nchini Chile. Muundo huu umehamasishwa na mandhari ya kaskazini na kusini mwa nchi hiyo, kuanzia milima ya jangwani hadi anga za Patagonia. Rangi za joto zinarejelea mawio ya jua juu ya majangwa ya kaskazini, huku rangi za baridi zikirejelea mawingu katika siku za baridi za Patagonia. Lebo hiyo imechapishwa kwenye karatasi ya martele yenye mnyumbuliko wa uso, na foili ya dhahabu imewekwa kwenye nembo, jua na mawingu. Mchakato maalum wa ukataji kwa dai unaunda umbo la lebo, na unyanyuaji wa nakshi (embossing) unaonyesha paneli ya maelezo. Chupa hufungwa kwa kizibo cha mbao.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Flora Lebo ya Chupa ya Gin ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Flora Lebo ya Chupa ya Gin inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Flora Lebo ya Chupa ya Gin huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
Dimensions & Packaging: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
Tags: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
Production Technology: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
Design Challenge: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
Research: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
Inspiration: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
Project Duration: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
Operation Flow: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace