Piernas Largas Ufungaji wa Divai by Ian Wallace

Piernas Largas Ufungaji wa Divai by Ian Wallace is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2025

Piernas Largas Ufungaji wa Divai

by Ian Wallace

Client: Piernas Largas

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Piernas Largas Ufungaji wa Divai

Piernas Largas ni muundo wa ufungaji kwa mfululizo wa aina nne za divai. Kila chupa ina jina, dhana na mchoro wake wa pekee, vilivyochochewa na wahusika na matukio yanayofahamika kwa vijana huko Chile. Michoro yenye rangi nyingi inalenga kuchochea mazungumzo na kufanya chupa kuwa kitu cha kuvutia zaidi katika mikusanyiko ya kijamii. Kila chupa ya kioo ina uwezo wa mililita 750, ina urefu wa milimita 300 na uzito wa gramu 710. Mchoro huo umewekwa kwa kutumia mfuniko wa plastiki unaobana kwa joto (heat shrinkable sleeve) wenye ubora wa kudumu na unaostahimili hali ya friji. Nia ni kutoa mbadala wa kuchezesha kwa uwasilishaji wa kawaida wa divai.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Piernas Largas Ufungaji wa Divai ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Piernas Largas Ufungaji wa Divai inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Piernas Largas Ufungaji wa Divai hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensions & Packaging: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tags: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Production Technology: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Design Challenge: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Research: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiration: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Project Duration: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Operation Flow: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace