What Next Kazi Kuu: Utambulisho wa Chapa by Marko Stanojevic

What Next Kazi Kuu: Utambulisho wa Chapa by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2025

What Next Kazi Kuu: Utambulisho wa Chapa

by Marko Stanojevic

Client: Zero Bureau

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About What Next Kazi Kuu: Utambulisho wa Chapa

Maandishi ya Kitabu: Matokeo ya mwisho ya kuona yanafikiwa kwa kuchukua alama na kuibadilisha kuwa alama ya swali kwa kuiweka juu ya mraba mdogo chini (kipande cha 1/4 kilichotolewa kutoka kwenye mraba mkubwa ulio juu yake) na kuiweka kwenye sehemu ya kuangukia huku ikiendelea kubaki katika usawa, na hivyo kuunda hisia ya kuona ya mvutano kwa upangaji upya mdogo wa vipengele. Nembo ya What Next, pamoja na jina lenyewe, kwa namna fulani ni oksimoroni, swali na jibu kwa wakati mmoja, na hivyo kuunda msuguano. Yenyewe, nembo-ishara ni hitilafu rahisi na ya makusudi pamoja na chombo cha mawasiliano kilicho wazi, kinachojitahidi kuunda mengi kwa juhudi ndogo iliyowekezwa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

What Next Kazi Kuu: Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. What Next Kazi Kuu: Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. What Next Kazi Kuu: Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.