Ge Sang Lv Wu Nembo ya Kampuni by Xiaobing Cheng

Ge Sang Lv Wu Nembo ya Kampuni by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2025

Ge Sang Lv Wu Nembo ya Kampuni

by Xiaobing Cheng

Client: Ge Sang Lv Wu

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

Verify Award Status for #164842

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Nembo ya Kampuni

Maandishi ya Kitabu: Ge Sang Lv Wu ni nembo ya kampuni iliyoundwa kwa ajili ya chapa inayosaidia wakulima wa milimani kuuza mazao kama vile chakula, chai na maharage ya kahawa. Nembo hiyo inaonyesha mchoro rahisi wa mstari wa ua la Gesang, ambalo linawakilisha zawadi ya dhati, ikiunganishwa na mchoro unaofanana na wingu. Mikunjo laini inakumbusha umbo la mawingu na unyoofu wa petali. Rangi za asili zilizopunguzwa nguvu, ikiwemo rangi ya anga yenye msongamano mdogo wa rangi pamoja na kijivu na nyeupe, huunda mwonekano mpya na wa utulivu. Alama hii imechorwa kama picha za vector kwenye gridi inayotegemea kanuni ya sehemu ya dhahabu, hivyo inabaki wazi na makini katika ukubwa wowote.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Ge Sang Lv Wu Nembo ya Kampuni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Ge Sang Lv Wu Nembo ya Kampuni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Ge Sang Lv Wu Nembo ya Kampuni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng