Panpan Kisanduku cha Zawadi by Wu Yao is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2025
Panpan Kisanduku cha Zawadi
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
- Verify Award Status for #165767
The Design
About Panpan Kisanduku cha Zawadi
Panpan ni kisanduku cha zawadi cha toleo maalum kilichobuniwa kubeba bidhaa za chapa na zawadi zilizochaguliwa. Umbo la nje limehamasishwa na visanduku vya kale vya chakula vya Kichina, huku mapambo yakifuata mtindo wa Chinoiserie uliopendwa sana Ulaya katika karne ya 18. Alama maarufu za Kichina na Kifaransa zimeunganishwa na tabia ya chapa katika michoro iliyochapishwa kwa moto. Kisanduku kimetengenezwa kwa karatasi ngumu (cardboard), likiwa na sahani za chuma mbele na nyuma. Michoro ya ngano kando na michoro ya mianzi ndani imechongwa kwa karatasi ya dhahabu. Kifuniko kinachopinduka hufungwa kwa msaada wa sumaku.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Panpan Kisanduku cha Zawadi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Panpan Kisanduku cha Zawadi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Panpan Kisanduku cha Zawadi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Dimensions & Packaging
- 105mm x 245mm x 335mm
- Tags
- Panpan, Packaging Design, Limited, Gift Box
- Production Technology
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Design Challenge
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Research
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Inspiration
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- Project Duration
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Operation Flow
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
- Team Members
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie
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