Utsuroi Ufungaji wa Sake by Maho Sekizuka is a highly esteemed winner of the very prestigious 2025 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2025
Utsuroi Ufungaji wa Sake
Client: Takeda Shuzo Co., Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #165941The Design
About Utsuroi Ufungaji wa Sake
Seti hii ya chupa tatu za sake ya Daiginjo zilizochaachwa ina ufungaji wa uhuishaji wa ufa uliounganishwa na ustadi wa jadi wa Kijapani. Lebo inayobadilika inafunua miaka ya kuchachwa—2004, 2012, na 2019—huku kufungua sanduku kunaashiria mchakato wa kuchaachwa kwa sake. Varnishi safi na muhuri wa foili ya fedha vinasisitiza rangi za amber za kila vintage. Kwa kusawazisha unyoofu na ufanisi wa gharama, muundo unasisitiza uzuri wa asili wa sake na kuacha athari ya kudumu.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Utsuroi Ufungaji wa Sake ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Utsuroi Ufungaji wa Sake inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Utsuroi Ufungaji wa Sake ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of three Daiginjo aged sake bottles features innovative slit animated packaging with changing logos to indicate the brewing years 2004, 2012, and 2019. Opening the box reflects the flow of time. The bottle seal highlights the progression of years using varnish and silver foil. The design emphasizes the amber color of sake, deepening with each vintage, adding a new layer of enjoyment to the sake experience.
- Dimensions & Packaging
- Width 300 mm x Depth 232 mm x Height 64 mm
- Tags
- GraphicDesign, Utsuroi, PackageDesign, Branding, Sake, VintageSake, Katafune, Joetsu, Niigata, Japan
- Production Technology
- Specifications: Double printed with black ink + OP varnish. Gift box: Double printed with black ink + OP varnish. Material: PP transparent 0.25. Gift box: CB 270g/EF (single-sided white, C5).
- Design Challenge
- Achieving new concepts involved trial and error, applying slit animation to evoke the passage of time. Cost management balanced high-end design and budget limitations through careful material selection. The box design ensures ample white space and durability. Offset printing with double sumi ink achieved deep black sleeve animation. Bottle seal varnish highlights the vintage's amber beauty, fine-tuned for gloss. Packaging focuses on enriching the user’s luxurious sake experience.
- Research
- This research explores innovative packaging that transcends traditional boundaries, enriching the sake experience. Slit animation symbolizes time's passage upon opening, with varnish and silver foil on bottle seals highlighting the amber beauty of vintages. Stripping away decorations, the design emphasizes sake’s intrinsic charm. By balancing costs with luxury, it delivers exclusivity, ideal for gifting and creating memorable moments.
- Inspiration
- This product, limited to just 100 sets, aims to create a striking package that avoids classical styles and remains free from conventional constraints. It is designed to allow sake enthusiasts to focus on the tasting experience and fully enjoy a luxurious time for themselves. The package subtly communicates that it contains a set of sake from three different vintages. Despite keeping printing and processing costs low, the package maintains a significant presence suitable for gifting. These conditions, including the naming, were all carefully considered in the design.
- Project Duration
- This product was released on Friday, November 19, 2021, in a limited edition of 100 sets by Takeda Shuzo in Ogata, Joetsu City, Niigata Prefecture.
- Operation Flow
- Using the principle of slit animation, opening the sleeve showcases the brewing years shifting from 2004 to 2012 and then to 2019. This conveys the concept of the passage of time from the moment the box is opened. The seals on the bottles represent the flow of time through the use of varnish and silver foil. The design eliminates decorations to emphasize the amber color of the sake, which becomes richer with each vintage.
- Image Credits
- Image #1: Maho Sekizuka, 2021.
Image #2: Maho Sekizuka, 2021.
Image #3: Maho Sekizuka, 2021.
Image #4: Maho Sekizuka, 2021.
Image #5: Maho Sekizuka, 2021.
Video Credits: Maho Sekizuka, 2021.
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