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Art of The A9 Muundo wa Kifuniko by Deniz Erciyas

Art of The A9 Muundo wa Kifuniko by Deniz Erciyas is a highly esteemed winner of the very prestigious 2025 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


ChumaMchoro· 2025

Art of The A9 Muundo wa Kifuniko

by Deniz Erciyas

Client: Deniz Erciyas

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About Art of The A9 Muundo wa Kifuniko

Sanaa ya kifuniko cha spika ya A9 inakaribisha uchunguzi wa mizani ya asili, mtiririko wa Istanbul, na mwingiliano wa mawimbi yanayopepesuka ya sauti. Kwa kuchota msukumo kutoka kwenye mwendo usiopumzika wa bahari na mawimbi ya sauti yasiyoonekana, maumbo ya kisasa ya jiometri na rangi za utulivu zinakamata mtiririko huu wenye nguvu. Zaidi ya kuwa chanzo cha sauti, spika imeinuliwa kuwa kazi ya sanaa, ikiunganisha uzoefu wa kusikia na wa kuona.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Art of The A9 Muundo wa Kifuniko ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Art of The A9 Muundo wa Kifuniko inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Art of The A9 Muundo wa Kifuniko inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design was created to celebrate the 10th anniversary of the Bang & Olufsen A9 Speaker. Inspiration is primarily drawn from simplicity, colors, shapes, and the beauty of nature, including its patterns and textures. A particular focus is placed on expressing the perception of nature through abstract forms. However, observations and influences are blended and transformed, allowing them to be reimagined through a unique perspective.
Dimensions & Packaging
Vectorel pattern drawings can adjust to any size.
Tags
Pattern Drawings, Geometric Shapes, illustration
Production Technology
Pen and paper take priority in the creative process, which led to starting the Art of A9 cover with hand-drawn sketches. An experimental approach was taken by cutting out shapes and positioning them on the surface of the speaker. Afterward, the design was converted to vector format and redrawn using Illustrator. Given the circular surface of the speaker, precise adjustments were required to ensure proper alignment. Following the provided guidelines, the design was finalized digitally and shared with the B&O team.
Design Challenge
In this special project, it was a challenge to create a beautiful, stylish, and sculptural design while incorporating various light and color tones across different architectural styles—each more elegant than the last, appealing to diverse tastes. The goal was to design something that people could gaze at repeatedly without feeling boredom, bringing them joy. I began the project with great excitement and focus, and all the difficulties I encountered were soon forgotten once the design was completed.
Research
Music transports me to another world, where endless dreams are created, allowing me to feel free, independent, and truly original. Drawing and designing evoke the same emotions, nourishing my creativity. The two practices reinforce and support each other, giving me the sensation of being lost in the abstract, surrounded by colors in another dimension—an incredibly fulfilling experience.
Inspiration
The aim is to create something distinctive in a world where similarity often prevails, enabling individuals to discover their unique colors and originality while reminding them of their inherent uniqueness. Designs with a soul are intended—simple yet vibrant and joyful creations, personalized rather than narrated. The ultimate purpose is to touch people's hearts, souls, and consciousness.
Project Duration
The project commenced in September 2022 on a global scale, with its completion in December of the same year. The covers were then exhibited and made available for sale in June 2024.
Operation Flow
An image is created that transcends the walls, transporting us into nature. As the world evolves and we increasingly spend time in cities and homes, the idea was to bring us back to that natural world through both the unique sounds of music and the visual impact of art. The intention was to capture the essence of the wave, the sun, the green, and the natural flow of life within geometric forms. Given that the audience possesses a 'designer spirit,' is inspired by design, and has a heightened awareness of the environment and nature, it is aimed to convey the sounds, colors, and scents of nature through this work.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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