Dhahabu Ufungashaji · 2025
Moutai Prince Ufungashaji wa Chupa ya Kileo
by Chengdu Wanjiazu Technology Co., Ltd
- Tuzo ya Dhahabu ya A' Design Award 2025 in Ufungashaji
- CLIENT: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
- Estimated Number of Design Views: 188,798
- Verification code 1944D6573A · Verify this award
Colors
About Moutai Prince Ufungashaji wa Chupa ya Kileo
Moutai Prince ni muundo wa ufungashaji kwa chupa ya mililita 500 ya vinywaji vikali vya Kichina. Sehemu ya chini ya chupa imepata umbo lake la mviringo kutoka kwa ganda la ufuta, na sehemu ya juu inaiga ua la ufuta linalochanua. Kifuniko chenye umbo la herufi T kinachanganya michoro ya petali za ufuta na mchoro wa korongo watano. Kifuniko kimetengenezwa kwa unakshi wa chuma uliochomozwa, ambao huunda umbile la kina lenye sura tatu. Sehemu ya chini imekamilishwa kwa umbile la velveti ambalo ni laini kushika. Mpangilio wa rangi unatumia rangi ya mchuzi yenye umaridadi pamoja na vivuli vya shaba na dhahabu iliyopambwa. Lebo ya mshazari kwenye mandhari ya rangi ya zambarau ya wisteria imezungukwa na mifumo ya masuke ya ngano ya dhahabu.
About the Tuzo ya Dhahabu ya A' Design Award
Moutai Prince Ufungashaji wa Chupa ya Kileo ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Moutai Prince Ufungashaji wa Chupa ya Kileo inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Moutai Prince Ufungashaji wa Chupa ya Kileo huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
- Dimensions & Packaging
- A bottle contains 500ml
- Tags
- Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
- Production Technology
- The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
- Design Challenge
- The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
- Research
- This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
- Inspiration
- A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
- Project Duration
- The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
- Operation Flow
- By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
