Muundo Moutai Shengyue Flying Fairy Ufungashaji wa Kinywaji Kikali na Ying Song Brand Design Shenzhen Co, Ltd ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
DhahabuUfungashaji· 2025
Moutai Shengyue Flying Fairy Ufungashaji wa Kinywaji Kikali
na Ying Song Brand Design Shenzhen Co, Ltd
Mteja: Kweichow Moutai Co.,Ltd.
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #169249Muundo
Kuhusu Moutai Shengyue Flying Fairy Ufungashaji wa Kinywaji Kikali
Moutai Shengyue Flying Fairy ni muundo wa ufungashaji wa kinywaji kikali cha baijiu cha China. Muundo huu umechochewa na michoro ya Malaika Warukao (Flying Fairy) iliyochorwa katika kuta za Dunhuang, hasa mungu wa muziki katika Pango la 401 la Mapango ya Mogao, anayeonyeshwa akishikilia ala ya muziki ya sheng kwa mkao wa madaha. Rangi kuu ni nyekundu iliyokolea ya kitambaa, ambayo ni rangi ya jadi ya Kichina, na mchoro wa kifuniko cha chupa cha chuma umetengenezwa kwa mbinu ya jadi ya enameli. Sanduku hufunguka kutoka upande wa kulia na lina muundo wa mawingu wa tabaka mbili ndani yake. Seti hii ina vipimo vya milimita 140 kwa 105 kwa 280 na imetumia karatasi, kauri na chuma.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Moutai Shengyue Flying Fairy Ufungashaji wa Kinywaji Kikali ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Moutai Shengyue Flying Fairy Ufungashaji wa Kinywaji Kikali inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Moutai Shengyue Flying Fairy Ufungashaji wa Kinywaji Kikali huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Vipimo na Ufungashaji
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Lebo
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Teknolojia ya Uzalishaji
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Changamoto ya Ubunifu
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Utafiti
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Msukumo
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Muda wa Mradi
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Mtiririko wa Uendeshaji
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Wanatimu
- Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li - Haki za Picha
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
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