Pepsi Diner Milan 2024 Kazi Kuu: Mambo ya Ndani ya Mkahawa wa Muda (Pop-Up Diner) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
ShabaMambo ya Ndani· 2025
Pepsi Diner Milan 2024 Kazi Kuu: Mambo ya Ndani ya Mkahawa wa Muda (Pop-Up Diner)
by PepsiCo Design and Innovation
Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
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About Pepsi Diner Milan 2024 Kazi Kuu: Mambo ya Ndani ya Mkahawa wa Muda (Pop-Up Diner)
Maandishi ya Kitabu: Pepsi Diner Milan 2024 ni muundo wa mambo ya ndani ya mkahawa wa muda ulioundwa kama nafasi ya muda ya chapa jijini Milan. Muundo huu unaleta dhana ya mkahawa wa mtindo wa New York barani Ulaya, ikiwa ni uzinduzi wa kwanza wa mkahawa huu nje ya Marekani. Mambo ya ndani yanatumia nembo mpya ya Pepsi pamoja na mfumo mpya wa utambulisho wa kuonekana (visual identity). Marejeleo ya utamaduni maarufu wa Kiitalia, ikiwemo mpira wa miguu na muziki, yametumika ndani ya nafasi hiyo, na ratiba maalum iliyoshirikisha watu mashuhuri wa Italia iliandaliwa kwa ajili ya wageni. Lengo lilikuwa kuunganika na hadhira ya Ulaya kwa kujumuisha utamaduni wa kienyeji katika hadithi ya chapa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Pepsi Diner Milan 2024 Kazi Kuu: Mambo ya Ndani ya Mkahawa wa Muda (Pop-Up Diner) ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Pepsi Diner Milan 2024 Kazi Kuu: Mambo ya Ndani ya Mkahawa wa Muda (Pop-Up Diner) inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Pepsi Diner Milan 2024 Kazi Kuu: Mambo ya Ndani ya Mkahawa wa Muda (Pop-Up Diner) hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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