Lays Deep Ridged Spicy Flavor Lto 2024 Kifungashio cha Vitafunio by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Kifungashio cha Vitafunio
by PepsiCo Design and Innovation
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #169613The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Kifungashio cha Vitafunio
Lay's Deep Ridged Spicy Flavor ni muundo wa kifungashio ulioundwa kwa ajili ya ladha mbili maalum za vitafunio zinazouzwa nchini China: Spicy Hot Strip na Spicy Stinky Tofu. Kifungashio hicho kilitengenezwa kuwafikia watumiaji vijana wanaotafuta muda wa mapumziko wa kufurahia vitafunio. Michoro yenye ujasiri na nguvu inaonyesha wazi ladha kali. Mchoro wa mdomo wenye mchezo umewekwa katikati ya muundo. Upigaji picha wenye mvuto wa chakula unaonyesha ladha zote mbili kwa nguvu kamili. Matokeo yake ni kuipa mfululizo huu wa toleo maalum utambulisho hai na unaotambulika kwa urahisi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Lays Deep Ridged Spicy Flavor Lto 2024 Kifungashio cha Vitafunio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lays Deep Ridged Spicy Flavor Lto 2024 Kifungashio cha Vitafunio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lays Deep Ridged Spicy Flavor Lto 2024 Kifungashio cha Vitafunio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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