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Heyday Center Utambulisho wa Kampuni by Sha Feng and Jiayi Lu

Heyday Center Utambulisho wa Kampuni by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


ChumaMchoro· 2025

Heyday Center Utambulisho wa Kampuni

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About Heyday Center Utambulisho wa Kampuni

Maandishi ya Kitabu: Heyday Center ni utambulisho wa kampuni ulioundwa kwa ajili ya kituo cha mafunzo kinachotoa huduma za uwezo wa michezo, urekebishaji (rehabilitation), na msaada wa masomo nje ya nchi. Nembo hiyo imeundwa kwa umbo la bendera inayopaa juu, umbo linaloashiria maendeleo endelevu na kujiboresha. Herufi H imeundwa kutokana na maumbo mawili linganifu ya nambari moja, yaliyowekwa katika hali chanya na hasi, ili kudokeza kufikia kilele. Rangi ya buluu imetumika kama rangi kuu kuonyesha akili timamu, taaluma, na utulivu. Utambulisho huu unaonyesha mbinu ya kituo hicho inayotegemea data.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Heyday Center Utambulisho wa Kampuni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Heyday Center Utambulisho wa Kampuni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Heyday Center Utambulisho wa Kampuni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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