Kweichow Moutai Ufungashaji wa Vinywaji Vikali by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2025
Kweichow Moutai Ufungashaji wa Vinywaji Vikali
Client: Moutai Industrial Design Center
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
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The Design
About Kweichow Moutai Ufungashaji wa Vinywaji Vikali
Kweichow Moutai ni usanifu wa ufungashaji kwa ajili ya kinywaji kikali cha Kichina kinachouzwa nchini Japani. Umbo la chupa limejengwa kutokana na chupa ya kawaida ya Moutai na linachukua rangi na tabia ya kauri ya Ru Kiln, iliyoanza katika enzi ya nasaba ya Tang. Maandishi ya kikaligrafia yaliyo kwenye kifungashio yanatokana na shairi la mshairi wa Kijapani, Mwana wa Mfalme Nagaya, lililoandikwa wakati wa nasaba ya Tang. Msemo huo huo ulionekana kwenye misaada ya dharura iliyotumwa kutoka Japani kwenda Wuhan, ukikumbusha mabadilishano marefu ya kitamaduni kati ya nchi hizo mbili. Kifungashio kina vipimo vya milimita 77 kwa 77 kwa 173. Usanifu huu unatumika kama njia ya mabadilishano ya kitamaduni.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Kweichow Moutai Ufungashaji wa Vinywaji Vikali ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Kweichow Moutai Ufungashaji wa Vinywaji Vikali inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kweichow Moutai Ufungashaji wa Vinywaji Vikali huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Team Members
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Image Credits
- Moutai Industrial Design Center
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