Yanghe Naked Bottle Liquor Ufungashaji wa Chupa ya Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2025
Yanghe Naked Bottle Liquor Ufungashaji wa Chupa ya Baijiu
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
- 140,629
- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor Ufungashaji wa Chupa ya Baijiu
Yanghe Naked Bottle Liquor ni muundo wa ufungashaji wa baijiu, kinywaji cha pombe kali cha Kichina. Chupa ya kioo cha kristali inaunganisha umbo la kitamaduni la chupa ya plum na mistari rahisi na ya kisasa. Muundo wa pembe ya mbuzi kwenye chupa unarejelea mchoro wa kitamaduni wa mbuzi wa chapa hiyo. Lebo ya kipepeo imehifadhiwa na kuboreshwa, ikiwa na mistari rahisi na mchanganyiko wa rangi wa kiasi. Rangi ya bluu-kijani ya chupa inajitokeza kwenye rafu za maduka. Muundo huu unalenga kuipa pombe ya chupa isiyo na mapambo thamani ya juu inayoonekana na utambulisho wa chapa ulio wazi. Chupa ina vipimo vya milimita 76 kwa 76 kwa 257.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Yanghe Naked Bottle Liquor Ufungashaji wa Chupa ya Baijiu ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Yanghe Naked Bottle Liquor Ufungashaji wa Chupa ya Baijiu inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Yanghe Naked Bottle Liquor Ufungashaji wa Chupa ya Baijiu huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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