Moutai Dream Red Ufungashaji wa Mvinyo by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 Tuzo ya Platinamu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
PlatinamuUfungashaji· 2025
Moutai Dream Red Ufungashaji wa Mvinyo
Client: Moutai Industrial Design Center
Tuzo ya Platinamu ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #170889The Design
About Moutai Dream Red Ufungashaji wa Mvinyo
Moutai Dream Red ni muundo wa ufungashaji ulioundwa kwa ajili ya bidhaa ya pombe ya Kichina. Kifurushi kina vipimo vya milimita 137 kwa 137 kwa 360 na kinatumia rangi nyekundu ya cinnabar iliyochochewa na vyombo vya lakiri vya enzi ya nasaba ya Han, ikichanganywa na rangi nyeusi kwa mwonekano wa hali ya juu. Mchoro unaonyesha alama ya chapa ikiinua glasi kwa sherehe. Muundo huu unatumia mbinu ya kutoboa nakshi, uchapishaji wa muhuri wa moto na uchapishaji wa mionzi ya urujuanimno kwenye karatasi maalum inayoweza kurejeshwa. Takriban asilimia 95 ya kifurushi ni rafiki kwa mazingira na kinaweza kuoza kiasili. Muundo huu umekusudiwa kwa matumizi ya zawadi, ukusanyaji na karamu.
The Recognition
About the Tuzo ya Platinamu ya A' Design Award
Moutai Dream Red Ufungashaji wa Mvinyo ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Moutai Dream Red Ufungashaji wa Mvinyo huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Moutai Dream Red Ufungashaji wa Mvinyo ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Team Members
- Heng Luo
Yi Huang - Image Credits
- Moutai Industrial Design Center
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