Gushu Jinzhu Ufungashaji wa Matunda Yaliyokaushwa by Chushan Design is a highly esteemed winner of the very prestigious 2025 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2025
Gushu Jinzhu Ufungashaji wa Matunda Yaliyokaushwa
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
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The Design
About Gushu Jinzhu Ufungashaji wa Matunda Yaliyokaushwa
Gushu Jinzhu ni sanduku la zawadi lililoundwa kwa ajili ya matunda ya longan yaliyokaushwa. Sanduku hili linatumia muundo wa mfuniko na msingi na lina vipimo vya milimita 360 kwa 240 kwa 90. Sehemu ya nje inaonyesha mti wa longan wa karne nyingi wenye maandishi ya karatasi ya dhahabu, michoro iliyochongwa na sanamu pacha za Loong zilizojizungusha na mizabibu ya longan. Bango la ndani linaelezea ufundi wa kitamaduni wa ukaushaji na kazi ya kuzuia unyevu. Sanduku hili lina mitungi minne ya akriliki yenye lebo za mimea na bakuli la chai la kaure ya celadon la milimita 130 linalotumika kama sinia ya matunda. Rangi ya machungwa-nyekundu inaashiria tukio la sherehe.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Gushu Jinzhu Ufungashaji wa Matunda Yaliyokaushwa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Gushu Jinzhu Ufungashaji wa Matunda Yaliyokaushwa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Gushu Jinzhu Ufungashaji wa Matunda Yaliyokaushwa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
- Dimensions & Packaging
- The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
- Tags
- Dried Fruit, Loong, Song, Ceramics, food
- Production Technology
- This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
- Design Challenge
- How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
- Research
- This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
- Inspiration
- Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
- Project Duration
- The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
- Operation Flow
- The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
- Team Members
- Yin peng
Li linlin
Zeng menghao - Image Credits
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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