Muundo Cny Design For The Year Of The Snake Ufungashaji wa Maziwa na Mengniu Gaoke Fresh Dairy Products ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2025
Cny Design For The Year Of The Snake Ufungashaji wa Maziwa
na Mengniu Gaoke Fresh Dairy Products
Mteja: Mengniu Gaoke Fresh Dairy Products
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #171317Muundo
Kuhusu Cny Design For The Year Of The Snake Ufungashaji wa Maziwa
Cny Design For The Year Of The Snake ni lebo ya ufungashaji wa maziwa ya toleo maalum iliyoundwa kwa ajili ya Mwaka wa Nyoka wa Kichina. Lebo hii imetengenezwa kwa nyenzo ya BOPP inayoonekana wazi yenye tabaka mbili. Tabaka la juu linaonyesha muundo wa kijiometri wa nyoka unaoashiria bahati njema. Kona nyekundu ya pembetatu yenye ukingo ulioinuka huruhusu tabaka la juu kubanduliwa nyuma, na kufichua baraka zilizofichwa kuhusu mada kama vile mapenzi, utajiri, kazi na mitihani. Kitendo cha kubandua hugeuza unywaji wa maziwa mabichi kuwa tambiko ndogo. Uchapishaji wa moto wa sehemu maalum huongeza kina cha mwonekano katika muundo huu.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Cny Design For The Year Of The Snake Ufungashaji wa Maziwa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Cny Design For The Year Of The Snake Ufungashaji wa Maziwa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cny Design For The Year Of The Snake Ufungashaji wa Maziwa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Vipimo na Ufungashaji
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Lebo
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Teknolojia ya Uzalishaji
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Changamoto ya Ubunifu
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Utafiti
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Msukumo
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Muda wa Mradi
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Mtiririko wa Uendeshaji
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Wanatimu
- Design Director: Li Huang
Designer:Shen Jia Ting - Haki za Picha
- Mengniu Gaoke Fresh Dairy Products
Imedhaminiwa
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