Freistil Utambulisho wa Kampuni na Ina Oakley

Muundo Freistil Utambulisho wa Kampuni na Ina Oakley ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2025

Freistil Utambulisho wa Kampuni

na Ina Oakley

Mteja: Freistil Praxis Caspary

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

12,213

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #171891

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Freistil Utambulisho wa Kampuni

Freistil ni utambulisho wa kampuni ulioundwa kwa ajili ya kliniki ya tiba ya viungo (physiotherapy). Utambulisho huu unahusisha vyombo vya habari vya uchapishaji na dijitali, ikiwa ni pamoja na kadi za biashara, mabango, mavazi, na tovuti. Jina Freistil linamaanisha mtindo huru, na linarejelea mbinu za matibabu zinazobadilika zilizochaguliwa kwa kila mgonjwa. Vipengele vya kielelezo vinaunganisha ufundi wa jadi na mawazo ya kisasa, huku nembo yenye msingi wa maandishi ikiwa na athari ya kunyoosha inayoashiria mwendo na uwazi. Mpangilio wa rangi unatumia zambarau, rangi ya kaledi (coral), nyeupe-hafifu, na buluu. Karatasi bora na vifaa endelevu vilichaguliwa, na wasambazaji wa ndani walitumika inapowezekana.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Freistil Utambulisho wa Kampuni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Freistil Utambulisho wa Kampuni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Freistil Utambulisho wa Kampuni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Vipimo na Ufungashaji: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Lebo: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Teknolojia ya Uzalishaji: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Changamoto ya Ubunifu: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Utafiti: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Msukumo: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Muda wa Mradi: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Mtiririko wa Uendeshaji: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Hataza: buero inaoakley, 2024
Wanatimu: Ina Oakley and Anne-Marie Bayer
Haki za Picha: Mockup Maison, Adobe Firefly and Nastasic