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Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2026

Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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The Design

About Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu

Xi Feng Jiu Tian Qi ni muundo wa ufungashaji wa baijiu ya Kichina ya hadhi ya juu. Chupa imetengenezwa kwa kioo cha fuwele cha kienyeji, kimepakwa dhahabu kwa njia ya umeme na kumalizishwa kwa mifumo iliyochorwa kwa leza. Kifuniko kimetengenezwa kwa aloi ya alumini na kimepambwa kwa fuwele zilizokatwa kama almasi. Umbo la kifuniko limeongozwa na taji la fenisi lililovaliwa na maharusi katika China ya kale. Sanduku la zawadi limetengenezwa kwa akriliki na lina umbo la kipekee. Mfuniko wake hupanda juu kama pazia na kuifichua chupa taratibu. Mwendo huo unakumbusha kuinuliwa kwa utaji mwekundu katika harusi za jadi za Kichina.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Xi Feng Jiu Tian Qi Ufungashaji wa Baijiu hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging
175mm*120mm*285mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge
The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration
September 2023, Shenzhen, China
Operation Flow
The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members
Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan

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