Altavita Muundo wa Utambulisho wa Kuonekana by Roozbeh Mashhadizadeh

Altavita Muundo wa Utambulisho wa Kuonekana by Roozbeh Mashhadizadeh is a highly esteemed winner of the very prestigious 2026 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ChumaMchoro· 2026

Altavita Muundo wa Utambulisho wa Kuonekana

by Roozbeh Mashhadizadeh

Client: Altavita

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Altavita Muundo wa Utambulisho wa Kuonekana

Altavita ni utambulisho wa kuonekana ulioundwa kwa ajili ya kampuni ya usanifu wa mambo ya ndani na utengenezaji wa makabati maalum. Ukivuviwa na fikra za kiusanifu, nembo imejengwa juu ya muundo wa kijiometri wa isometriki unaorejelea nafasi, nyumba, na maingilio bila kutegemea picha za moja kwa moja. Mfumo wa utambulisho unachanganya uwazi, muundo, na urahisi, ukiunda lugha ya kipekee ya kuonekana inayoweza kutumika kwa uthabiti katika vifaa vya ofisi, ufungashaji, na mawasiliano ya chapa.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Altavita Muundo wa Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Altavita Muundo wa Utambulisho wa Kuonekana inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Altavita Muundo wa Utambulisho wa Kuonekana inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Dimensions & Packaging: Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Tags: Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
Production Technology: The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Design Challenge: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Research: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Inspiration: The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Project Duration: The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Operation Flow: The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Image Credits: Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.