Designtide Tokyo 2024 Utendaji wa Msingi: Utambulisho wa Chapa by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
DhahabuMchoro· 2026
Designtide Tokyo 2024 Utendaji wa Msingi: Utambulisho wa Chapa
by There There - Kazune Watanabe
Client: Designtide Tokyo Committee
Tuzo ya Dhahabu ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About Designtide Tokyo 2024 Utendaji wa Msingi: Utambulisho wa Chapa
Maandishi ya Kitabu: Designtide Tokyo ni tukio la usanifu la maonyesho na masoko linalochunguza na kushiriki mitindo mipya katika usanifu wa bidhaa na nyanja zinazohusiana. Kupitia usanifu, hutengeneza uzoefu wa kina wa nishati na hisia unaovuka vyombo vya kidijitali. Likifanyika kuanzia mwaka 2005 hadi 2012, lilishiriki utamaduni wa usanifu kutoka Tokyo na dunia nzima. Kila mwaka, takriban wasanifu 50 waliokaribishwa na kuchaguliwa waliwasilisha kazi zilizothamini ubunifu kuliko biashara. Mwaka 2024, Designtide Tokyo lilifufuliwa likiwa na nembo mpya na dira iliyoboreshwa.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Designtide Tokyo 2024 Utendaji wa Msingi: Utambulisho wa Chapa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Designtide Tokyo 2024 Utendaji wa Msingi: Utambulisho wa Chapa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Designtide Tokyo 2024 Utendaji wa Msingi: Utambulisho wa Chapa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
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