94Hilook Usanifu wa Utambulisho wa Kampuni by Eason Liu and Elvis Ku is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2026
94Hilook Usanifu wa Utambulisho wa Kampuni
Client: DaDao International Brand Research & Design Institute
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
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The Design
About 94Hilook Usanifu wa Utambulisho wa Kampuni
94HiLook ni mfumo wa utambulisho wa kampuni ulioundwa kwa ajili ya duka mseto linalochanganya duka kuu la bidhaa teule, mkahawa wa yakiniku na baa ya kahawa. Nembo hiyo inaunganisha pembe za fahali, mkia wa samaki na tarakimu 94 kuwakilisha uteuzi wa bidhaa kutoka nchi kavu na baharini. Mchanganyiko wa rangi nyekundu na nyeusi umechochewa na vyombo vya lacquer vya Kijapani, huku rangi ya dhahabu, bluu na kijivu hafifu zikiwa rangi za ziada. Usanifu huu unarejelea roho ya ufundi ya Soko la Tsukiji mjini Tokyo. Kanuni za mpangilio wa moduli zinatumika kupeleka utambulisho huu kwenye alama za maelekezo, ufungashaji, sura ya mbele ya duka na mitandao ya kijamii.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
94Hilook Usanifu wa Utambulisho wa Kampuni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. 94Hilook Usanifu wa Utambulisho wa Kampuni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. 94Hilook Usanifu wa Utambulisho wa Kampuni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
- Dimensions & Packaging
- This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
- Tags
- CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
- Production Technology
- The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
- Design Challenge
- Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
- Research
- The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
- Inspiration
- The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
- Project Duration
- The project finished in 2025 in Taiwan.
- Operation Flow
- The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.
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