Yebuna Ufungashaji wa Kahawa by Antonia Skaraki

Yebuna Ufungashaji wa Kahawa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2026

Yebuna Ufungashaji wa Kahawa

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

5,293

Verified Award Winner

Verify Award Status for #176506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yebuna Ufungashaji wa Kahawa

Yebuna ni muundo wa ufungashaji kwa aina mbalimbali za mchanganyiko wa kahawa iliyochomwa. Utambulisho wake unatokana na Ethiopia, chimbuko la kahawa, na neno la Kiamhari Yebuna. Nembo iliyozungukwa na mabano inaashiria safari ya kahawa kutoka asili yake hadi kikombeni. Maandishi makubwa ya wima yanaboresha mwonekano kwenye rafu, na rangi angavu zilizochochewa na mito, milima na machweo ya jua ya Afrika zinatofautisha kila mchanganyiko. Kahawa huhifadhiwa katika mifuko imara inayoweza kufungwa tena ambayo huhifadhi ubichi wake. Uchapishaji wa hali ya juu unazalisha migawanyiko ya rangi sahihi na toni tajiri.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Yebuna Ufungashaji wa Kahawa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Yebuna Ufungashaji wa Kahawa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Yebuna Ufungashaji wa Kahawa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas