Hellenic Routes Chupa ya Mvinyo Inayoweza Kutumika Tena by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2026
Hellenic Routes Chupa ya Mvinyo Inayoweza Kutumika Tena
Client: Elgeka
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #176528The Design
About Hellenic Routes Chupa ya Mvinyo Inayoweza Kutumika Tena
Hellenic Routes ni chupa ya mvinyo inayoweza kutumika tena iliyoundwa kama kumbukumbu ya kitamaduni. Chupa hii ya kioo yenye umbo la mstatili ina muundo tambarare unaofanana na kitabu, jambo linalorahisisha kushika na kuhifadhi. Lebo zake zimeundwa kwa mtindo wa stempu za posta na zinaonyesha mavazi ya kitamaduni ya kienyeji yanayohusiana na maeneo ya utengenezaji wa mvinyo nchini Ugiriki. Karatasi ya hali ya juu yenye umaliziaji wa mnato pamoja na uchapishaji wa kina huangazia michoro ya mavazi hayo na vipengele vya fremu. Chupa hii ina upana wa milimita 96, kina cha milimita 42 na urefu wa milimita 175. Umbo lake linakaribisha matumizi tena kama kitu cha kukusanywa au cha mapambo.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Hellenic Routes Chupa ya Mvinyo Inayoweza Kutumika Tena ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hellenic Routes Chupa ya Mvinyo Inayoweza Kutumika Tena inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hellenic Routes Chupa ya Mvinyo Inayoweza Kutumika Tena ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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