Chuehfeng Hami Melon Wine Ufungashaji wa Vileo by Yisong Hu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2026
Chuehfeng Hami Melon Wine Ufungashaji wa Vileo
by Yisong Hu
Client: Shijiazhuang Xianxing Brand Design Co., Ltd.
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
- Verify Award Status for #176705
The Design
About Chuehfeng Hami Melon Wine Ufungashaji wa Vileo
Ufungashaji wa mvinyo wa tikitimaji la Hami wa Chuehfeng unachanganya utamaduni wa kimaeneo wa Jiji la Hami katika Mkoa Unaojitawala wa Xinjiang Uygur na hisia kali ya thamani ya bidhaa, ukiakisi urithi wa Barabara ya Hariri. Unabadilisha bidhaa maalum ya kienyeji kuwa Mvinyo wa Mpakani unaoashiria utamaduni wa Barabara ya Hariri, ukitumia vifaa vinavyohifadhi mazingira na kizibo cha chupa cha kibunifu ambacho pia hutumika kama kishikilio cha uvumba. Teknolojia mahiri ya kuweka lebo inaunganisha mila na ubunifu wa kisasa, ikitoa muundo wa ufungashaji wenye ubora wa hali ya juu na wenye matumizi mengi.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Chuehfeng Hami Melon Wine Ufungashaji wa Vileo ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Chuehfeng Hami Melon Wine Ufungashaji wa Vileo inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Chuehfeng Hami Melon Wine Ufungashaji wa Vileo huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
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