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Hong Jiu Ufungashaji wa Kinywaji Kikali by Tian Sheng Cheng

Hong Jiu Ufungashaji wa Kinywaji Kikali by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2026

Hong Jiu Ufungashaji wa Kinywaji Kikali

by Tian Sheng Cheng

Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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The Design

About Hong Jiu Ufungashaji wa Kinywaji Kikali

Hong Jiu ni kifurushi cha zawadi cha baijiu, kinywaji kikali cha Kichina. Chupa hiyo ina umbo la daraja la kitamaduni la Kichina lenye tao na imetengenezwa kwa kioo cha kristali cha borosilicate ya kiwango cha juu, kilichochaguliwa kwa uwazi wake na uwezo wa kustahimili mgongano. Paa la chuma lililopambwa kwa dhahabu, lililotengenezwa kwa mbinu sahihi ya usubuji wa nta inayoyeyuka (lost wax casting), pamoja na mapambo ya cloisonne yenye michoro ya mawingu, korongo na maua, hupamba sehemu ya juu. Kifuniko kinapofunguliwa, sehemu ya ndani hufunuka kama mchoro wa mandhari nyuma ya chupa. Trei hiyo pia hutumika kama kizimba cha maonyesho, hivyo chupa inaweza kuhifadhiwa kama pambo la mezani.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Hong Jiu Ufungashaji wa Kinywaji Kikali ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hong Jiu Ufungashaji wa Kinywaji Kikali inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hong Jiu Ufungashaji wa Kinywaji Kikali ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensions & Packaging
The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Production Technology
We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Design Challenge
The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Research
Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiration
This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Project Duration
The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Operation Flow
When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.

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