Muundo Wellkaya Kazi Kuu: Biskuti za Mitishamba za Mtama na Dheeraj Bangur ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2026
Wellkaya Kazi Kuu: Biskuti za Mitishamba za Mtama
Mteja: Brandsthan
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #178726Muundo
Kuhusu Wellkaya Kazi Kuu: Biskuti za Mitishamba za Mtama
Maandishi ya Kitabu: Mfumo wa ufungashaji unawasilisha faida za kiutendaji za mitishamba kupitia mpangilio wazi wa herufi na muundo uliopangwa wa taarifa. Aina tatu zinatofautishwa kwa kutumia utaratibu uliodhibitiwa wa rangi, mpangilio thabiti wa gridi, na alama fupi za kutambua kwa haraka. Nakshi za kale za mimea zinaashiria maarifa ya kienyeji ya mitishamba, huku miundo iliyorahisishwa ikidumisha usomekaji katika mazingira ya rejareja. Undani uliozuiliwa unasaidia uwazi na uthabiti. Ubunifu unasawazisha marejeo ya kitamaduni na muundo wa kisasa, ukihakikisha usomekaji na utofautishaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Wellkaya Kazi Kuu: Biskuti za Mitishamba za Mtama ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wellkaya Kazi Kuu: Biskuti za Mitishamba za Mtama inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wellkaya Kazi Kuu: Biskuti za Mitishamba za Mtama hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Vipimo na Ufungashaji
- 174 mm x 60 mm x 198 mm
- Lebo
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Teknolojia ya Uzalishaji
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Changamoto ya Ubunifu
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Utafiti
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Msukumo
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Muda wa Mradi
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Mtiririko wa Uendeshaji
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
