Cafe Guardiao Ufungashaji wa Kahawa by Tipz is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2026
Cafe Guardiao Ufungashaji wa Kahawa
by Tipz
Client: Cooabriel
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
- Verify Award Status for #181277
The Design
About Cafe Guardiao Ufungashaji wa Kahawa
Cafe Guardiao ni muundo wa ufungashaji kwa kahawa ya hali ya juu iliyochomwa na kusagwa, inayozalishwa na ushirika wa Brazili. Utambulisho wa kuonekana umejengwa juu ya mchoro wa malaika mkuu, uliochorwa kwa mtindo wa uchongaji, ukiwa na mabawa ya ulinzi kama kipengele kikuu cha kimchoro. Uchapaji wa herufi nzito unaunda mpangilio wa wazi wa kuonekana katika sehemu ya mauzo. Utepe wa lebo unaonyesha kiwango cha uchomaji, asili ya ushirika, na maudhui ya conilon safi asilimia 100. Uchapishaji wa flexografia kwenye karatasi ya kraft na tabaka za laminesheni zisizong'aa unaipa kifurushi mwonekano usiong'aa na uso wa kugusika.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Cafe Guardiao Ufungashaji wa Kahawa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Cafe Guardiao Ufungashaji wa Kahawa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Cafe Guardiao Ufungashaji wa Kahawa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
- Dimensions & Packaging
- This package is 110 mm wide, 60 mm deep, and 220 mm tall.
- Tags
- coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
- Production Technology
- The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
- Design Challenge
- The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
- Research
- Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
- Inspiration
- The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
- Project Duration
- The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
- Operation Flow
- The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
- Team Members
- Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro
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