Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa by Naoki Eguchi and Taiki Yamada

Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2026

Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa

by Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa

Maandishi ya Kitabu: Mradi huu ni hatua ya kuunda upya chapa inayoambatana na upanuzi wa biashara wa Roofarm. Kampuni hii imekua kutoka kilimo cha mijini cha juu ya paa na sasa inapanuka kuingia kwenye kilimo cha vijijini cha kiwango kikubwa sambamba na shughuli zake za mijini. Katika hatua hii, dira ya kampuni ilifafanuliwa upya kama Kubuni Upya Kilimo ili Kudumisha Usambazaji wa Chakula Duniani. Dira hii ilibadilishwa kuwa utambulisho ulioongozwa na mzunguko wa umeme ambao unaonyesha kilimo kama miundombinu. Utambulisho huu una maumbo mawili yaliyounganishwa ambayo yanaashiria uhusiano kati ya mifumo ya mijini na vijijini.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions & Packaging: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Production Technology: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Challenge: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Research: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiration: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Project Duration: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operation Flow: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Team Members: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Image Credits: Naoki Eguchi / Taiki Yamada