Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu by Yao Wu

Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2026

Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu

Mountain River and Sage ni muundo wa ufungashaji wa seti ya zawadi ya baijiu, kinywaji kikali cha Kichina kilichochujwa. Ala ya nje imetengenezwa kwa karatasi ya sanaa nyeupe isiyong'aa yenye muundo mdogo uliogongwa kwa foili ya shaba. Ndani, sanduku la mtindo wa kodeksi la mbao za viwandani zenye ganda la mwaloni hufunguka kama kitabu. Kifuniko cha ndani hujikunjua na kuwa mchoro wa mandhari pana wa Mlima Tai na Mto Manjano, uliochapishwa kwenye karatasi yenye mnato, ukizungushia chupa tatu na cheti. Muundo huu unatokana na jiografia ya kitamaduni ya Mkoa wa Shandong. Mbinu ya kisasa na ya kimaumbile rahisi inachukua nafasi ya mtindo wa kizamani unaozoeleka katika ufungashaji wa vinywaji vikali.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Mountain River and Sage Ufungashaji wa Seti ya Zawadi ya Baijiu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Image Credits: /