Fortune Express Ufungashaji wa Baijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2026
Fortune Express Ufungashaji wa Baijiu
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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The Design
About Fortune Express Ufungashaji wa Baijiu
Fortune Express ni muundo wa ufungashaji wa baijiu. Sanduku lenye umbo la paa la gable lina vipimo vya milimita 280 kwa 150 kwa 230 na hufunguliwa kutoka chini. Kuinua kila kibao cha ndani hufichua chupa tano, na kila chupa inaonyesha Mungu tofauti wa Utajiri katika rangi ya Elementi Tano. Chini ya chupa kuna masanduku matano ya kubahatisha ya vinyago laini ambayo huchanwa ili kufichua vinyago vidogo vya kimtindo. Sanduku la nje limekamilishwa kwa uchapaji wa foili, na lebo zimechapishwa kidijitali. Wanasesere laini wametengenezwa kwa nyuzi laini za polyester zenye maelezo ya kutariziwa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Fortune Express Ufungashaji wa Baijiu ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Fortune Express Ufungashaji wa Baijiu inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Fortune Express Ufungashaji wa Baijiu hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- Image Credits
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