Taoxichuan Mchoro wa Hati-Kunjo by Yao Wu

Taoxichuan Mchoro wa Hati-Kunjo by Yao Wu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2026

Taoxichuan Mchoro wa Hati-Kunjo

by Yao Wu

Client: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Taoxichuan Mchoro wa Hati-Kunjo

Taoxichuan ni mchoro wa hati-kunjo ulioundwa kwa ajili ya eneo la utamaduni wa kauri huko Jingdezhen. Mchoro huu unaonyesha historia ya miaka 600 ya kauri ya porselani na maendeleo ya eneo hilo katika muundo mmoja unaoendelea. Mtindo wa uchoraji bapa na rangi angavu hujenga msitu wa kifantasia wa porselani ambamo mimea, porselani na wahusika vimechanganywa pamoja. Wahusika watatu asilia, Mungu wa Tanuru, Mungu wa Mvinyo na Mungu wa Bahari, wanajitokeza kando ya njia. Kazi ya sanaa ya vekta imepangwa kwa tabaka ili kuwezesha ukataji rahisi na imeandaliwa katika mifumo ya CMYK na RGB. Hati-kunjo hii pia inafanya kazi kama ramani ya kisimulizi inayowaongoza wageni.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Taoxichuan Mchoro wa Hati-Kunjo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Taoxichuan Mchoro wa Hati-Kunjo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Taoxichuan Mchoro wa Hati-Kunjo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Dimensions & Packaging: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Tags: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Production Technology: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Design Challenge: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Research: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Inspiration: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Project Duration: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Operation Flow: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /