Cistanche Desertico Ufungashaji wa Kinywaji by Lei Wen

Cistanche Desertico Ufungashaji wa Kinywaji by Lei Wen is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2026

Cistanche Desertico Ufungashaji wa Kinywaji

by Lei Wen

Client: Tocreate Brand

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #182731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cistanche Desertico Ufungashaji wa Kinywaji

Cistanche Desertico ni muundo wa ufungashaji kwa kinywaji kinachotokana na mimea kilichotengenezwa kwa peptidi ya cistanche deserticola. Kifungashio ni sanduku dogo linalotoshea kwa urahisi ndani ya begi. Muundo wake ni mwepesi na wa moduli, hivyo kinywaji kilicho ndani kinaweza kutolewa baada ya hatua moja tu ya kufungua. Sanduku limetengenezwa kwa kadibodi nyeupe yenye chapa ya karatasi ya dhahabu, jambo linalounga mkono mtindo wa kuona wa kimaimalisti na rasmi. Muundo huu unajitenga na mwonekano mzito wa ufungashaji wa jadi wa vinywaji vya kuimarisha mwili na unashughulikia tabia za kila siku za wafanyakazi vijana wa ofisini.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Cistanche Desertico Ufungashaji wa Kinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Cistanche Desertico Ufungashaji wa Kinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Cistanche Desertico Ufungashaji wa Kinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions & Packaging: 230*158*145毫米
Tags: Big health brands, plant-based beverages, packaging design
Production Technology: White cardboard box with gold foil stamping.
Design Challenge: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Research: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Project Duration: The project will be launched in 2025 and enter the production and sales phase.
Operation Flow: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patents: donge ejiao
Team Members: LEO