Identity Created by Consumer (ICC) Mfumo wa Utambulisho wa Kampuni by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2013
Identity Created by Consumer (ICC) Mfumo wa Utambulisho wa Kampuni
Client: Vilnius Academy of Arts
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About Identity Created by Consumer (ICC) Mfumo wa Utambulisho wa Kampuni
Utambulisho Ulioundwa na Mtumiaji ni mfumo wa kisasa wa utambulisho wa kampuni ulioandaliwa kwa ajili ya jumba la makumbusho la sanaa ya kisasa. Mfumo huu unaunganisha sehemu isiyobadilika na sehemu inayobadilika. Vipengele vya msingi vya kuona na seti iliyochapishwa ndizo zinazounda sehemu isiyobadilika. Sehemu inayobadilika inajengwa kutokana na data iliyoundwa na wageni. Kila mgeni huzalisha alama yake binafsi pamoja na taswira ya mwendo. Vipengele hivi kisha hutumika kwa ajili ya zawadi za ukumbusho, michoro inayosonga, na nembo ya kidijitali inayobadilika inayoonyeshwa kwenye tovuti na kwenye skrini za kidijitali. Nyenzo za kuona zimetengenezwa kwa kutumia michoro ya vekta na video zilizorekodiwa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Identity Created by Consumer (ICC) Mfumo wa Utambulisho wa Kampuni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Identity Created by Consumer (ICC) Mfumo wa Utambulisho wa Kampuni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Identity Created by Consumer (ICC) Mfumo wa Utambulisho wa Kampuni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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