Massaya Ufungaji wa Mvinyo by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2014

Massaya Ufungaji wa Mvinyo

by BRANDiT.

Client: BRANDiT.

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Massaya Ufungaji wa Mvinyo

Massaya ni ufungaji wa mapambo ulioundwa kubeba chupa mbili za mvinyo. Ufungaji mwingi wa mvinyo hutengenezwa kwa ajili ya kuonyeshwa wima na hutupwa mara chupa zinapoondolewa. Massaya inatoa mbadala unaoweza kutumika tena. Ufungaji huu ni wa mlalo, kwa sababu mvinyo huhifadhiwa vizuri zaidi katika hali hiyo, na unafanana na kitabu cha zamani. Kata ya ndani iliyoundwa mahususi kwa ajili ya chupa hizo mbili huzishikilia salama mahali pake. Mfumo wa kufunga hutumia mabawa mawili ya pembeni na mabawa mawili madogo zaidi, hivyo hakuna haja ya vibandiko. Kisanduku kinaweza kujazwa tena au kutumika kama kitu cha mapambo juu ya rafu.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Massaya Ufungaji wa Mvinyo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Massaya Ufungaji wa Mvinyo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Massaya Ufungaji wa Mvinyo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian