SugarLady Ladies Brand Pop-up Store Muundo wa Ndani wa Duka la Muda by Prism Design is a highly esteemed winner of the very prestigious 2017 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

FedhaMambo ya Ndani· 2017

SugarLady Ladies Brand Pop-up Store Muundo wa Ndani wa Duka la Muda

by Prism Design

Client: Prism Design

Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category

19,781

Verified Award Winner

Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Muundo wa Ndani wa Duka la Muda

SugarLady ni muundo wa ndani wa duka la muda ulioundwa kwa ajili ya chapa ya mavazi ya wanawake huko Shanghai, Uchina. Fuwele ya sukari inatumika kama dhima kuu, ikiunganisha muundo wa ndani na jina la chapa hiyo. Kila kiini cha maonyesho kimejengwa kutoka kwa fremu ya chuma iliyofunikwa na karatasi ya nailoni ya kiviwanda. Paneli za LED za milimita 600 kwa 600 huangaza vitengo hivyo kutoka ndani, hivyo kila kimoja kinang'aa kwa upole. Vitengo hivyo ni rahisi na vyepesi, hivyo vinaweza kukusanywa, kuhamishwa na kupangwa upya kwa njia nyingi tofauti. Eneo lote ni mita 6 kwa 10 na linajumuisha chumba cha kujaribu nguo.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

SugarLady Ladies Brand Pop-up Store Muundo wa Ndani wa Duka la Muda ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. SugarLady Ladies Brand Pop-up Store Muundo wa Ndani wa Duka la Muda inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. SugarLady Ladies Brand Pop-up Store Muundo wa Ndani wa Duka la Muda ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI