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Alita Muundo wa Chupa na Lebo by Studija Creata

Alita Muundo wa Chupa na Lebo by Studija Creata is a highly esteemed winner of the very prestigious 2017 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2017

Alita Muundo wa Chupa na Lebo

by Studija Creata

Client: Mv Group

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Alita Muundo wa Chupa na Lebo

Lengo kuu la muundo upya ni kuongeza ufahamu wa jumla wa chapa na kuangazia sifa za kipekee kama vile njia za kimila za uzalishaji, malighafi na ubora. Uanzisho mpya kamili wa chapa ya ALITA unajumuisha chupa mpya, nembo iliyoboreshwa, monografia, kapsuli na muundo wa lebo. Bidhaa sasa zina vipengele zaidi maalum vya kategoria ya shampeni na divai yenye povu, pamoja na uanzishaji wa mguso mwepesi wa kiasili na uthabiti fulani, lakini kwa ujumla zinabaki na hisia ya kisasa na nyepesi.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Alita Muundo wa Chupa na Lebo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Alita Muundo wa Chupa na Lebo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Alita Muundo wa Chupa na Lebo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging
Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags
Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology
Glass bottle. Flexo printing.
Design Challenge
Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration
ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration
New ALITA was introduced on the eve of the year 2017.
Operation Flow
The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits
Edgaras Marozas

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