DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona by Laura Ferrario

DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2017

DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona

by Laura Ferrario

Client: Ferrariodesign

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

15,750

Verified Award Winner

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Chunguza Huduma Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona

DuePiùTre ni sadaka ndogo ya bistrot Sio tu Hamburgers, lakini pia pastrami na bia inaweza kuku, yote yamepitiwa upya na bidhaa safi na halisi za Kiitaliano. Bulldog ilichaguliwa kwa sababu wakati wa Vita Kuu ya Kwanza ilikuwa mascot ya Navy ya Marekani, na kwa sababu ni mbwa wa kipenzi wa mmoja wa washirika wa bistrot. Ili kufidia jina lililobuniwa la mahali, muundo huo unajumuisha kofia ya mpishi wa mbwa aina ya bulldog na malipo ambayo yanajaribu kuwasilisha wazo la biashara inayotoa chakula kwa njia ya moja kwa moja.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. DuePiùTre – Più Che Hamburger Utambulisho Wa Kuona hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma