Fattoria il Gambero - Winery Utambulisho Wa Kuona by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2017
Fattoria il Gambero - Winery Utambulisho Wa Kuona
Client: Ferrariodesign
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Utambulisho Wa Kuona
Fattoria il Gambero ilijiweka kwenye soko kwa njia ya nguvu na ya kisasa, ili kuimarisha historia yake mwenyewe, ambayo ilianza 1880. Hii ndiyo sababu ya alama ya biashara ya "G" ya stylized; inaleta maana ya kizibao kinachofungua chupa na inafanana na barabara inayoelekea kwenye kampuni. Fonti ya sans serif huongeza dutu kwa ishara hii dhahania na inaunganisha zamani zake za zamani bila kuepukika na sasa. Rangi huipa picha nzima mguso wa kiubunifu, huku sifa fulani za zamani zimehifadhiwa, kwa mfano, katika karatasi iliyochorwa ya Brosha.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Fattoria il Gambero - Winery Utambulisho Wa Kuona ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Fattoria il Gambero - Winery Utambulisho Wa Kuona inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Fattoria il Gambero - Winery Utambulisho Wa Kuona inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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