IGPizza Utambulisho wa Kampuni by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2018
IGPizza Utambulisho wa Kampuni
by Emanuele Grittini & Giuseppe Liuzzo
Client: IGPizza
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #65396The Design
About IGPizza Utambulisho wa Kampuni
Andiko la Kitabu: IGPizza ni utambulisho wa kampuni ulioundwa kwa ajili ya chapa ya pizza ya kuchukua. Utambulisho huu unatokana na miundo iliyochukuliwa kutoka kwa maumbo yanayoonekana kwenye pizza, na miundo hii huunda maumbo yanayotumika katika vifaa vyote vya kampuni na mpangilio wa sehemu ya mauzo. Kielelezo cha pizza kinachotabasamu chenye ulimi ulionyooshwa kinaipa chapa mtazamo wa kirafiki. Vifungashio vya pizza vinachapishwa kwa mbinu ya flexografia, wakati menyu ya kipeperushi inachapishwa kwa mbinu ya uchapishaji wa skrini kwa kutumia rangi za Pantone. Michoro ya vifungashio pia hubeba maandiko ya matangazo na taarifa za uagizaji. Utambulisho huu uliandaliwa pamoja na mteja kupitia mipango shirikishi.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
IGPizza Utambulisho wa Kampuni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. IGPizza Utambulisho wa Kampuni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. IGPizza Utambulisho wa Kampuni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail. - Dimensions & Packaging
- The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
- Tags
- Friendly, pizza, food, colorful, funny
- Production Technology
- The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
- Design Challenge
- It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
- Research
- The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
- Inspiration
- The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy. - Project Duration
- The project start in July 2016 in Milan and finished in December 2016 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
- Team Members
- Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo
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