Kalitva Katalogi Ya Bidhaa by Lana Raizen

Kalitva Katalogi Ya Bidhaa by Lana Raizen is a highly esteemed winner of the very prestigious 2019 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2019

Kalitva Katalogi Ya Bidhaa

by Lana Raizen

Client: Kalitva

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Kalitva Katalogi Ya Bidhaa

Katalogi hiyo iliundwa kwa mtengenezaji wa Urusi wa vyombo vya kupikia. Kama matokeo ya kufahamiana kwa undani na uchambuzi wa kulinganisha wa makusanyo yote, viungo vyenye kufaa zaidi, mimea na mboga vilichaguliwa, ambavyo vililinganisha muundo wa orodha hiyo na kuangazia faida za kila mkusanyiko. Jalada kuu la orodha hiyo imetengenezwa na kukatwa kwa njia ya sufuria ya kukaanga, kupitia ambayo picha ya rangi ya mkusanyiko inaonyesha. Hushughulikia ya sufuria ya kukaanga na sufuria kwenye kifuniko cha pili hutolewa kwa laini ya kugusa-laini, kuiga chanjo halisi ya mikasa hii.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Kalitva Katalogi Ya Bidhaa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Kalitva Katalogi Ya Bidhaa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Kalitva Katalogi Ya Bidhaa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensions & Packaging: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Production Technology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Challenge: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Research: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Project Duration: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operation Flow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Team Members: Lana Raizen
Image Credits: Photographer: Sergey Fedotov, Kalitva