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Plants Trade Kitabu Cha Dhana Na Bango by Tsuyoshi Omori

Plants Trade Kitabu Cha Dhana Na Bango by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


FedhaMchoro· 2019

Plants Trade Kitabu Cha Dhana Na Bango

by Tsuyoshi Omori

Client: Plants Trade

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Plants Trade Kitabu Cha Dhana Na Bango

BIASHARA YA PLANTS ni safu ya aina ya ubunifu na kisanii ya mifano ya mimea, ambayo ilitengenezwa kujenga uhusiano bora kati ya wanadamu na maumbile badala ya vifaa vya kielimu. Kitabu cha Dhana ya Biashara ya mimea kilitayarishwa kukusaidia kuelewa bidhaa hii ya ubunifu. Kitabu, iliyoundwa kwa ukubwa sawa na bidhaa, haionekani tu picha za asili lakini picha za kipekee zilizochochewa na hekima ya asili. Kwa kufurahisha zaidi, picha hizo huchapishwa kwa uangalifu na barua ili kila picha inatofautiana katika rangi au rangi, kama mimea asili.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Plants Trade Kitabu Cha Dhana Na Bango ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Plants Trade Kitabu Cha Dhana Na Bango inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Plants Trade Kitabu Cha Dhana Na Bango ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging
The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags
Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology
The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge
The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration
Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration
The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow
The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents
Copyrights belong to PLANTS TRADE, 2017
Team Members
Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits
Image#2:Photographer Takashi Hiramatsu, 2018.
Image#3:Photographer Takashi Hiramatsu, 2018.
Image#4:Photographer Takashi Hiramatsu, 2018.
Image#5:Photographer Takashi Hiramatsu, 2018.

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