Muundo InterBrasil Logotype Redesign Utambulisho Wa Chapa Ya Brand na Mateus Matos Montenegro ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2020

InterBrasil Logotype Redesign Utambulisho Wa Chapa Ya Brand

na Mateus Matos Montenegro

Mteja: InterBrasil

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

58,311

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #86886

Tazama Kazi Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu InterBrasil Logotype Redesign Utambulisho Wa Chapa Ya Brand

Msukumo wa kufikiria upya na kuorodhesha upya ni mabadiliko katika ujanibishaji na ujumuishaji katika tamaduni ya kampuni. Ubunifu wa moyo haungeweza kuwa wa nje kwa chapa, unahamasisha ushirika wa ndani na wafanyikazi, lakini pia na wateja. Umoja uliojumuishwa kati ya faida, kujitolea na ubora wa huduma. Kutoka kwa sura hadi rangi, muundo mpya uliunganisha moyo kwa B na msalaba wa afya katika T. Maneno haya mawili yaliyojumuishwa katikati yakifanya alama hiyo ionekane kama neno moja, ishara moja, kuunganisha R na B kwa moyo.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

InterBrasil Logotype Redesign Utambulisho Wa Chapa Ya Brand ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. InterBrasil Logotype Redesign Utambulisho Wa Chapa Ya Brand inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. InterBrasil Logotype Redesign Utambulisho Wa Chapa Ya Brand ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Vipimo na Ufungashaji: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Lebo: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknolojia ya Uzalishaji: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Changamoto ya Ubunifu: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Utafiti: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Msukumo: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Muda wa Mradi: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Mtiririko wa Uendeshaji: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Wanatimu: Mateus Matos Montenegro