Menogga Ubunifu wa Chapa by 1983Asia is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2020

Menogga Ubunifu wa Chapa

by 1983Asia

Client: 1983Asia

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About Menogga Ubunifu wa Chapa

Menogga ni muundo wa chapa unaozingatia utamaduni wa jamii ndogo ya Zhuang nchini Uchina. Mila za Zhuang zinaeleza hadithi ya kale kwamba watu walizaliwa kutoka kwa maua, na mungu wa kike Menogga bado anaheshimiwa hadi leo. Kitambulisho cha chapa hii kinaonesha roho ya kike, wema na uvumilivu unaopatikana katika hadithi hii. Picha za kitamaduni za vitambaa vya Zhuang zilichanganuliwa (scanned) na kuchorwa upya kwa kutumia programu za ubunifu wa kidijitali ili kuunda mfumo wa kisasa wa taswira. Kitambulisho hicho kimetumika kwenye mavazi, ufungashaji na miwaya, kwa kutumia mbinu za kupiga chapa kwa joto (hot stamping), useremala wa nyuzi (embroidery), na uwekaji wa manyoya laini (flocking). Lengo ni kushirikisha utamaduni wa Guangxi na hadhira pana zaidi.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Menogga Ubunifu wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Menogga Ubunifu wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Menogga Ubunifu wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA