Meat n Beer Ubunifu Wa Chapa by Mateus Matos Montenegro

Meat n Beer Ubunifu Wa Chapa by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2020

Meat n Beer Ubunifu Wa Chapa

by Mateus Matos Montenegro

Client: Meat n Beer

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

13,375

Verified Award Winner

Verify Award Status for #87395

Chunguza Huduma Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Ubunifu Wa Chapa

Nyama n Beer inachukuliwa kuwa duka linalouza kuuza nyama maalum na bia. Msukumo wa nembo hiyo ulitokana na ujumuishaji wa bidhaa zao mbili za uwongo. Kutoka kwa vichwa vya ng'ombe wa jadi na pembe zao zilizoelekezwa, zilizobadilishwa na muundo wa iconic katika vector ya sura ya kisasa ya waya, ikishirikiana na chombo kingine cha jadi, chupa ya bia. Umoja uko katika nafasi nzuri na hasi, dhahiri na kifahari katika alama moja ambapo matini na picha huunda taswira moja. Uchapaji hucheza na huchanganya fonti ya zamani ya Viwanda na Hati ya kisasa zaidi.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Meat n Beer Ubunifu Wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Meat n Beer Ubunifu Wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Meat n Beer Ubunifu Wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro