Diaoyutai Ufungashaji wa Kileo by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2020
Diaoyutai Ufungashaji wa Kileo
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #87662The Design
About Diaoyutai Ufungashaji wa Kileo
Diaoyutai ni muundo wa ufungashaji ulioundwa kwa ajili ya kileo cha hali ya juu cha Kichina. Muundo wa joka, ambao uliwakilisha picha ya juu kabisa ya kifalme katika China ya kale, umetumika kama kipengele kikuu cha mapambo. Kifuniko cha chupa kina maelezo mengi ya kina, na umbo lake la mraba linakumbusha muhuri wa yeshamu uliokuwa ukiashiria mamlaka ya kifalme. Chupa yenyewe inabaki kuwa rahisi sana. Utofautishaji kati ya mapambo mengi na nyuso tulivu unaunda taswira ya kuvutia yenye heshima na tabia bainifu ya Kichina. Sanduku la nje limetengenezwa kwa karatasi inayoweza kutumika tena, na chupa imetengenezwa kwa kauri ya jadi ya Kichina.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Diaoyutai Ufungashaji wa Kileo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Diaoyutai Ufungashaji wa Kileo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Diaoyutai Ufungashaji wa Kileo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Team Members
- Designer：JIABO LU
Creative Director：KUN LUO - Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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