EXP Brasil Brand Ubunifu Wa Chapa by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2020

EXP Brasil Brand Ubunifu Wa Chapa

by Mateus Matos Montenegro

Client: EXP Brasil

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

73,175

Verified Award Winner

Verify Award Status for #87730

Chunguza Huduma Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About EXP Brasil Brand Ubunifu Wa Chapa

Ubunifu wa EXP Brasil brand hutoka kwa kanuni za kampuni za umoja na ushirikiano. Kuamua mchanganyiko kati ya teknolojia na muundo katika miradi yao kama katika maisha ya ofisi. Sehemu ya uchapaji inawakilisha umoja na nguvu ya kampuni hii. Ubunifu wa herufi X ni thabiti na imeunganishwa lakini ni nyepesi na kiteknolojia. Chapa inawakilisha maisha ya studio, na vitu katika herufi, zote mbili juu ya nafasi chanya na hasi ambayo inaunganisha watu na muundo, mtu binafsi na pamoja, rahisi na kiteknolojia, uzani wepesi na nguvu, kitaalam na kibinafsi.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

EXP Brasil Brand Ubunifu Wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. EXP Brasil Brand Ubunifu Wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. EXP Brasil Brand Ubunifu Wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Team Members: Mateus Matos Montenegro