East Side Bia Ya Ufundi Ya Italia na Roberto Terrinoni

Muundo East Side Bia Ya Ufundi Ya Italia na Roberto Terrinoni ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2020

East Side Bia Ya Ufundi Ya Italia

na Roberto Terrinoni

Mteja: Roberto Terrinoni

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

12,679

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #88185

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu East Side Bia Ya Ufundi Ya Italia

Bia ya ufundi katika mji mdogo katikati mwa Italia, kila bia ina hadithi, kila hadithi inaambiwa kwenye lebo yake. Pamoja na kuwa ya kifahari na ya kubadilika, mbinu ya collage inaruhusu kuingiza vitu kadhaa vya kuona ambavyo vinasisitiza utambulisho wa bidhaa, kama vile marejeo ya maana ya jina, kwa typology ya bia na viungo vyake. Ubunifu wa nembo, ambayo inawakilisha kitambulisho cha kampuni, ni msingi wa sura rahisi. Sura hii ilibadilishwa tena juu ya kukatwa kwa lebo na kwenye mfumo wa ishara wa kila bia moja kwa kutumia kiboreshaji ambacho ni cha rangi na kitisho.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

East Side Bia Ya Ufundi Ya Italia ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. East Side Bia Ya Ufundi Ya Italia inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. East Side Bia Ya Ufundi Ya Italia hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Vipimo na Ufungashaji: 8,5x9 cm
Lebo: beer, collage, packaging, label, italy,
Teknolojia ya Uzalishaji: Paper, off-set print, screen printing polishing
Changamoto ya Ubunifu: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Utafiti: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Msukumo: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Muda wa Mradi: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Mtiririko wa Uendeshaji: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Haki za Picha: video by east side brewing